What is an offerwall?

An offerwall is a list of offers that users can select and complete in exchange for rewards.

What does pending mean?

Pending means the conversion has been recorded but is awaiting final review before the reward is approved.

Attribution assigns a conversion to the click or traffic source that caused the user action.

Glossary of rewarded gaming terms

Rewarded gaming and offerwalls

Rewarded gaming gives users a reward for completing defined activities. An offerwall lists individual campaigns, while an offer is one task or campaign. Incentivized traffic is traffic where users receive something of value for completing an action.

Tasks, progression, and limitations

A milestone is a specific goal such as reaching a game level. Multi-reward offers contain several milestones. A deadline limits the completion period, and a new-user requirement means the offer is intended for users who have not previously installed the app or game.

Performance marketing and pricing

User acquisition attracts new users. CPA means cost per action, CPI means cost per install, and CPE means cost per engagement. A conversion is the successful completion of the action a campaign measures.

Tracking, attribution, and validation

Tracking identifies whether an action happened. Attribution assigns that conversion to the traffic source that caused it. Validation checks whether the conversion satisfies the offer rules before a reward is approved. Pending means that final review is still in progress.

Fraud prevention

Fraud prevention helps protect the offer ecosystem by detecting manipulation and invalid activity. Bots, emulators, VPNs, proxies, duplicate accounts, and other signals can affect eligibility or approval.